WGSN​

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Commissioned to cover Cosmoprof & Cosmopack, leading sourcing fairs for the beauty & wellness industry, encompassing products & packaging respectively.

 

Created a quartet of high-level intelligence reports distilling key trends from the two fairs after visiting some 3,000 exhibitor booths across two days, with categories covering: Skincare, Colour Cosmetics, Hair & Grooming & Packaging. Reports were distributed to global industry insiders as a barometer for innovations and shifts in customer preferences, with key recommendations & takeaway points provided.

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Images & videos were captured and directory details compiled, with a turnaround time of three days to deliver all copy & assets.