THE NEW MOON
Engaged to develop an overall content strategy for a new retail & editorial wellness & spirituality platform, encompassing editorial and social-media approach as well as press release & marketing materials for launch, and driving all site visuals and copy, from concept & branding imagery to product descriptions. Ongoing engagement for monthly editorial management & brand development.
Editorial Strategy & Line-up Management
Creation of overall content ethos; conceptualisation & management of monthly editorial calendar, commissioning writers & photographers, editing & publishing all content & copy appearing on thenewmoon.com
Social-media Strategy & Launch
Creation of social-media strategy and visual approach, management of Instagram account during pre-launch and launch phase. Ongoing guidance to create synergies between on-site content and IG content promotion.
Brand Asset Creation
Key driver in conceptualisation of brand assets as a prelude to the site launch, including press releases & fact sheets, taglines, eDM and promotional copy. Management of photography for branding, used across commercial and editorial channels.
Content Adaptation
Website editorial translated for use across social channels such as IG Stories & IGTV
