THE NEW MOON
Engaged to develop an overall content strategy for a new retail & editorial wellness & spirituality platform, encompassing editorial and social-media approach as well as press release & marketing materials for launch, and driving all site visuals and copy, from concept & branding imagery to product descriptions. Ongoing engagement for monthly editorial management & brand development.
Editorial Strategy & Line-up Management
Creation of overall content ethos; conceptualisation & management of monthly editorial calendar, commissioning writers & photographers, editing & publishing all content & copy appearing on thenewmoon.com
Social-media Strategy & Launch
Creation of social-media strategy and visual approach, management of Instagram account during pre-launch and launch phase. Ongoing guidance to create synergies between on-site content and IG content promotion.
Brand Asset Creation
Key driver in conceptualisation of brand assets as a prelude to the site launch, including press releases & fact sheets, taglines, eDM and promotional copy. Management of photography for branding, used across commercial and editorial channels.
Website editorial translated for use across social channels such as IG Stories & IGTV